In the collective imagination of viewers are recorded certain untouchables and easily identifiable patterns such as, that the programs broadcast in the afternoon are chronic and should be pink and entertainment. Likewise, hay valores asociados a las diferentes cadenas: Spanish TV, public space; Telecinco, gossiping; Antenna 3, contests; Four, series and Sixth, politics. The same thing happens with the programs. Many products are famous for having succeeded in creating its own brand. Por ejemplo, “Salvados” with Jordi Évole is considered a good program of reports and interviews; "In yours or mine", with Bertin Osborne, It has been a surprise congregating million viewers every week who have received it as a close product, y el concurso “Tu cara me suena” ha batido records por percibirse como un espacio de entretenimiento blanco.
On the opposite side coexist other programs, although they have also managed to create his own style, arouse passions and hatreds equally. Dos buenos ejemplos son el extinto “Aquí hay tomate” y el incombustible “Sálvame”, de sobra conocidos por una población de espectadores que no siempre reconoce seguirlos.
Sin embargo, estos programas comenzaron con un cometido y unas expectativas que diferían bastante del rumbo que finalmente acabaron adoptando hasta abrazar el lado rosa de la prensa.
Here are tomato
El 24 March 2003 unos recatados y aún inocentes Jorge Javier Vázquez y Carmen Alcayde daban la bienvenida al nuevo espacio creado para inaugurar la sobremesa de Telecinco en una época en la que la parrilla de las tardes todavía estaba lejana a los espacios del corazón. Without going further, “el tomate” –Title with which he was later known– was the prelude to the series “Embrujadas”, which it was replenished in evening hours by then. The newly created space focused on everyday issues citizens who called the program to report problems with neighbors, social injustices, squabbles in communities, etc. De ahí el nombre de “Aquí hay tomate”. Sin embargo, after issuing a first programs, Tomato reporters soon stopped serving anonymous people to pursue the world famous patriotic heart and faranduleo. Era como un “Caiga quien caiga”(CQC) pero de “marujeo”: the incisive tone of the reports, la forma tan particular de locutar las noticias –con su mítico “uy,Captain,Captain,Captain,uy "- y la censura de imágenes a partir de tomates y zanahorias popularizó el programa aupándolo como uno de los referentes de la cadena en sus seis años de emisión. Despite its success, pressures and complaints by celebrities who were persecuted finally they succeeded in drafting the tomato close its doors 1 February 2008 (like CQC with the pressures of Moncloa).
Carmen Alcaide and Jorge Javier Vazquez, presenters “Here are tomato”. Fuente: www.20minutos.es
Save me
It took just a year to return Jorge Javier grilled Telecinco. Esta vez en horario de “late night” and in what seemed like a short-lived project. Who would say that this new program would be one that would place him, as he himself once said,, en el olimpo de presentadores by Telecinco. But like his previous project, la misión con la que fue creado no tenía nada que ver con lo que es actualmente “Save me”. Night 27 de abril de 2009, Jesús Vázquez despedía la primera gala de “Supervivientes” presentando ante la audiencia el nacimiento de un spin-off pensado para comentar el reality de famosos en la isla. Neither he nor anyone knew that this humble project would become the television phenomenon de la década. And is that after the good results harvested at night, and before the impending end of survival program, Telecinco decided to change it to the Gaza late to comment on two new realities that began at that time: “Operación Triunfo” Y “Gran Hermano”.
So far so perfect. La diversión pivotaba en torno a los concursantes de los realities de la cadena de Fuencarral y los contenidos eran suministrados por sus vivencias. But that gradually changed as the contents were away from the participants of the house Guadalix to focus on one of the partner program: Belén Esteban. The process began timidly: with the arrival to newsstands of new controversies regarding their problems with Jesulín de Ubrique, that of San Blas –reconverted into a television diva– had to make statements at the beginning of each program about these personal issues, ya que era noticia. Poco a poco, pink content was eating space in the rundown to the realities until metamorphosis was completed, thus establishing the foundation and perhaps the key to the success of the program: the newsmakers are the employees themselves.
Parte del equipo de Sálvame. Fuente: www.libertaddigital.com
The Gonzo method
Aside from Telecinco, Antenna 3 It has also flirted with the pink side of the press. La promoción de “El método Gonzo” incluía a su conductor, Fernando Fernandez Gonzo, which gave name to the program, promising a space where people could go to denounce social injustices. You could say that was offered as a public service in which they could discuss important issues and playing for citizenship. Sin embargo todas esas buenas intenciones no pasaron más allá del anuncio promocional. The network insisted it was essential to have chronic social content in a magazine later, something that the Gonzo himself had negotiated against as a condition to present the program. They even put collaborator reached a boy dressed as a woman appeared -parodiando series preceding the program, "La Lola" - y que era el encargado de contarle a modo de cotilleos la actualidad rosa. A lo que el propio Gonzo se revolvía y le decía “no me interesa”, in the direct. It was not surprising that the journalist quickly leave the space, mainly because the clauses that he had requested were not met in terms of editorial refers. El programa pasó a llamarse “El método por dos”, going to be led by Ana Belén Burgos and Silvia Salgado.
The full team “The Gonzo method”. Fuente:www.dentrotele.com
